Apple is building an advertising network for live television as part of its deal to stream Major League Soccer games next year, according to people with knowledge of the matter. The company is holding discussions with advertising partners and MLS sponsors in advance of the launch next February about airing advertisements during soccer games and related shows.

source https://www.gadgets360.com/internet/news/apple-expand-live-tv-advertising-major-soccer-deal-3493084#rss-gadgets-all