iaomi may drop its ‘Mi’ branding from its products in favour of simply using Xiaomi. The change first became apparent with the recently released Mix 4 which, instead of being called Mi Mix 4 in accordance with the previous generation phones (Mi Mix 3, Mi Mix 2, and so on), is named Xiaomi Mix 4.

source https://gadgets.ndtv.com/mobiles/news/xiaomi-dropping-mi-branding-mix-4-pad-5-series-smartphone-tablet-report-2517251#rss-gadgets-all