The Burrp founder noticed how omnipresent pigeons were in Mumbai soon after returning to the country from America. And so while he was launching Burrp, he decided to launch a parallel company called BirdGuard.

source https://gadgets.ndtv.com/apps/news/while-building-burrp-ground-up-anand-jain-had-this-parallel-startup-nobody-knew-about-2452787#rss-gadgets-all